Iterative design time! No more Big Bang Redesign

Session Category :  Workshop 
March 22, 2018
10:30  -  12:15

Workshop 

Product strategy is often approached by a lot of smart people with great intentions making decisions based on gut feeling to design something that they might not use, or at the very least,  not use in the way they intended, resulting in a “fingers-crossed & hope for the best” strategy.
Couple that with the world we currently live in – one where customers are far more empowered and can quickly move on to the next best product experience at a tap of a finger, a click of a mouse or a simple voice command.
Join us for an interactive workshop to find out how:
•    You can create value straight away through Iterative Design Implementation.
•    Respond to users demands IMMEDIATELY and engage with them NOW.
•    Make product investment decisions based on customer responses in the real world, in real time.
We’ll show you how to use impact mapping, Kano model and story mapping with a hands on example to create a real experience of how you can start small and iterate to make a difference NOW.
Tags: iterative design, agile strategy, product strategy